Marketing is the core of the credit union. We'll help you jumpstart your planning and tactical marketing management in this lively session. Starting your strategic plan is just the beginning. This session will share the effective ways to get your strategic plan from the bookshelf and into the branch where it drives activity, focus and results. You’ll learn how to go from theory to actual planning and involving the entire organization!
Topics will include the following:
- Easy strategic planning
- Top 10 marketing tactics
- Measuring your results
- Session takeaway’s will include strategic plan samples and strategic guidelines
Speaker: Bruce Clapp is a leading executive marketer with over 22 years of marketing expertise and the president of MarketMatch. During the past 19 years Mr. Clapp has served in various executive financial marketing leadership positions.