Topics covered during this one-day marketing training include:
“Top 10 Emerging Products and Trends for Credit Unions”
Global, interconnected, ever-changing, dynamic, interdependent - these are just some of the ways that experts describe the financial services landscape. Credit unions realize that they need to keep up with technology, implement new delivery systems, create the most innovative products and offer the most cutting edge ser- vices in order to retain their existing members and to attract new ones - especially from the coveted Gen X and Gen Y demographics. Join internationally recognized credit union expert Sean McDonald as he reviews the Top 10 products and trends that credit unions need to know about and care about if they are to remain relevant in today’s fast-paced marketplace.
Sizzling Marketing & Business Development for the 21st Century
Times are certainly changing and credit unions have to adapt in order to stay rel- evant. Put simply: the old ways of doing things are just not good enough anymore. This session will explore the current state of the credit union industry and will sug- gest tactics and methods that will lead to explosive growth and productivity at your credit unions. This session is not for the faint of heart! Get ready to MOVE!
Online Marketing Tactics
More than ever, the internet is a major influence on consumer behavior. The same can be said of social media and mobile banking. As credit unions focus on attracting and retaining members from younger generations (Gen X & Gen Y) there will be even more reasons for credit unions to use online marketing. In this webinar, we will discuss the latest trends in online marketing, best practices used by credit unions, and the ever-changing technology landscape. Online marketing is effective, measur- able, and is often cheaper than traditional marketing channels.
Speaker: Sean McDonald
Sean McDonald is the President of Your Full Potential, LLC and the founder of the Credit Union Business Development Academy. He is a frequent speak- er at national conferences for the credit union industry and has also worked with companies in the manufacturing, direct sales, and retail industries. Some of his clients include Credit Union National Association, CUNA CPD, CUNA Councils, and CU Conferences, Inc.
Sean has also presented for several credit union leagues and associations and has conducted strategic planning and training sessions for several individual credit unions throughout the country.
Sean has written extensively on many professional and personal growth topics and his work has been published in a variety of newspapers, trade magazines, and industry publications. He has been interviewed and featured in Credit Union Times, Credit Union Journal, CU Insight, and others. His first book, Stop Complaining! Start Growing! Lessons on Growing Your Business & Career focuses on professional and personal growth tactics and is available on Amazon.
Sean resides in New Jersey with his wife and two children.