Advertising Rules and Security Essentials for Credit Unions: Social Media Smarts
Event Details
RELEASE DATE: JULY 13, 2026
ESTIMATED DURATION: 75 MINUTES
In today’s digital environment, a single advertisement or social media post can trigger complex regulatory requirements and create significant reputational or compliance risk. Credit union staff must understand how to promote products and services effectively while ensuring adherence to applicable advertising rules. This session reviews key advertising regulations, including required disclosures, triggering terms, and “one-click” requirements for digital content. It also addresses security and privacy risks associated with social media use, particularly in protecting member and institutional information. Common errors in social media advertising will be highlighted, along with practical strategies to reduce risk. Participants will leave with actionable guidance to help ensure their marketing efforts are both compliant and secure.
Attendees will learn:
- Advertising Regulations Overview
- One-Click Rules
- Security and Privacy
- Common Errors in Social Media Advertising
ABOUT THE SUBJECT MATTER EXPERT
Kristen Tatlock is a dynamic, nationally recognized speaker and trusted compliance consultant with more than 36 years of hands-on experience in the credit union world. Known for her deep expertise, Kristen helps credit unions navigate the complex landscape of regulatory compliance—from advertising rules and social media policies to Regulation E, Regulation Z, the Bank Secrecy Act, Fair Lending, and just about every other compliance challenge out there.
She’s a prolific writer and editor, having authored countless articles, white papers, and compliance manuals, and she’s the creative force behind many widely used training programs. Kristen holds national certifications in Compliance and the Bank Secrecy Act and is a sought-after trainer at both national and state-level events, where she shares her knowledge with clarity, energy, and real-world insight.
LEARNING METHOD This is an on-demand e-learning program requiring learners to interact and actively engage throughout the training.
EXPIRY NOTE: eTrain reserves the right to expire program links that may include information no longer valid such as regulation and rule changes. In most cases, we will expire a program the same day an updated version is being released.