Collecting, Analyzing and Understanding AI Data for Membership and Loan Acquisition Strategies

RELEASE DATE: AUGUST 26, 2024
ESTIMATED DURATION: 60 MINUTES

In this session, we’ll delve into the critical role of AI data in shaping the future of credit unions, focusing on the use of predictive analytics to transform raw data into actionable insights. You’ll learn about the latest trends in AI and data analytics, with a spotlight on practical use cases demonstrating how credit unions can leverage their existing data to predict member needs, enhance product development, and drive loan or member growth. Whether you’re looking to refine your marketing strategies, enhance acquisition efforts, or boost engagement, this session will provide the tools and insights necessary for success in an increasingly data-driven world. Don’t miss this opportunity to redefine the way your credit union utilizes AI data for a competitive edge in your marketplace.

MEET THE SUBJECT MATTER EXPERT

Hilary A. Reed is a credit union industry thought leader, speaker, and expert in the fields of strategic marketing, branding, automation, and AI/data analytics, and has been involved in the credit union movement for nearly two decades. Prior to co-founding EmpowerFi, Reed served as SVP of Marketing for a credit union in the Philadelphia area for over a decade, and in 2015 was honored for her commitment to the field of marketing and was named the CUNA Marketing Professional of the Year. Drawing on decades of industry experience, Hilary and her firm help make marketing and data more actionable, accessible, and understandable – and personally, she thrives on helping organizations and their leaders embrace change, think bigger, and achieve organic growth by way of innovative thinking.