By Opal Tomashevska, Director, Multicultural Business Strategy at TruStageTM
Preparation is paramount for first-time homebuyers embarking on the journey of homeownership – especially for members in underserved populations and communities who may be the first in their families to purchase a home. Fortunately, credit unions are uniquely positioned to offer the extra attention and personal service that many first-time homebuyers require.
But before they can do that, credit unions must ensure all members can get to that point in the first place.
Credit unions should understand the disparities that exist in homeownership and work to eliminate barriers for underserved populations and communities. The effects of discriminatory practices like redlining throughout the U.S. can still be felt in many communities, which is why equal access is so important for all members. Working toward equal access to homeownership is really an extension of the core mission of credit unions. Homeownership can be a key to building generational wealth. When families can begin building wealth through homeownership, communities wind up thriving due to the economic stimulation and investment from enriched community members.
Financial readiness is next
Beyond ensuring your members have equal access to homeownership, one of the most import ways credit unions can help members is to focus on advising them about credit and finances since diligent financial preparation lays the foundation for a successful and fulfilling experience. Make sure your loan officers are covering all the important bases:
Resources to help you educate your members
Being prepared and understanding the homebuying process can help foster a sense of confidence in first-time homebuyers and makes the process less intimidating and more enjoyable for your members.
One way to help members prepare for every step of the homebuying process is to share valuable information with them:
Preparing for the wave of future homebuyers
With the U.S. population changing and people of color accounting for future growth, it’s important that credit unions build trust and a positive reputation through partnering with members on their homeownership journey. Together with their communities, credit unions can empower dreams and create enduring relationships, enriching each homeowner’s journey and reinforcing the foundation of a solid community.
To learn how you can ensure you’re helping your members to have equal access to homeownership, register for TruStageTM and MGIC’s upcoming webinar “Are YOU Prepared to Help Members Prepare for Homeownership?” on June 27 at 1:00 PM CT. Join us for this webinar to understand homeownership disparities and how you can help work to eliminate barriers in underserved populations and communities.